I work in social media strategy and blog about attention and the researchers that study it Recent Tweets
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My social media mantra is getting some prime-time on the chalkboard at work. (Taken with Instagram at Tabaret Hall | Pavillon Tabaret - uOttawa)
Jonah Goodhart from Moat talks about the attention economy and how we can look past clicks to instead measure the attention an ad receives using eye-tracking technology.
“In reality, the maximal size of audiences that a company can handle depends on two factors: the available media and the resources attributed to the management of [the] receiver[-sender] relationship. Obviously, new media have dramatically changed the range of attention-seeking senders.”
“… the length or the radius of some neighbourhood around a sender cannot characterize the size of an audience.”
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